Advertising and Marketing
Advertising and Marketing

When a company wants to improve the sales of its products or services, it may decide to advertise. Newspapers and magazines carry advertisements, such as hoardings, television and radio. Marketing is the widespread process of creating a product or service, advertising it and selling it. Advertising and marketing are huge industries that affect all our lives.

How advertising works :
Advertisements using humor and strong, images to get your attention. Short, memorable slogans called catchphrases become associated with the product. An advertising campaign often combines posters and TV advertisements so that repetition makes people remember the product.